Finding the most visited pages on your website using Google Analytics is simple. From there, it’s up to you to decide what to do with this information.
For many, finding the top visited pages is an interesting look into some areas of your business that you may not be aware of. Others, however, have a deeper understanding of why this information is valuable.
After this video, we’re going to dive into why you should care about the most visited pages on your site.
How to get the information from Google Analytics
- Log into Google Analytics
- Sort the date range for the information that you’re looking for. In this example, I wanted a longer view so I sorted by two years.
- On the left hand side of the Analytics Dashboard select “Behavior”
- Select “Site Content”
- Select “All Pages”
- This will provide you with a breakdown of your websites most visited pages.
Why should marketers know the most visited pages of their website?
Finding the most visited pages of your website is important for a variety of reasons. First, you can further optimize these pages for longer tail keywords. Second, you can use these pages as benchmarks that will help you decide where you should be spending more of your marketing budget. Lastly, try cross promoting content on a landing page, as long as it’s related.
1- Optimize these pages for longer tail keywords
This is a must on every page on your website, but especially for top ranking keywords.
The search engine has ranked your sites page high because it knows you’re providing value to your audience.
This means, you shouldn’t have to do any further convincing for a higher search ranking. What you can do, however, is add longer tail keywords to your page (as long as they’re related) to gain additional search traffic.
For keyword ideas related to the pages content, just go to your favorite search engine and use their search phrase suggest tool.
2- Use these pages as benchmarks to decide where to spend more budget
Many times, we’re not even aware of the pages generating the most traffic for our business. This can be eye opening, especially if a certain page is the top ranking page and it wasn’t something we had thought of as important.
These rankings are a great idea of where to start to create more in depth content that services these search phrases. As a byproduct of that, you’re going to start seeing an increase in website traffic for that area of your business.
Maybe it’s something you had thought of, maybe it wasn’t. In this example, my client wasn’t aware of the fact that comparing their product to cow manure was a thing.
Turns out, they created a google adwords campaign exactly for that comparison.
3- Lower bounce rate and cross promote
Of these three ideas, this is the one I like the most. It’s also the part that most small business owners or marketers will gloss over.
Why would I try to cross promote? Simple. The top pages on your site are already generating traffic. That means, you can use this traffic as a mini funnel to cross promote related content. In doing so, a certain percentage of website visitors are going to visit other pages on your site, if the content is somewhat related.
This means, if you’ve landed on this page you probably have a site. If you don’t, and you’d like to learn how to build a wordpress site, we have guides that offer exactly that (see what I did there?).