SWOT analysis template in word is an integral part of strategic analysis and planning in any organization, be it a business or a school organization. We are providing here 40 stunning free SWOT analysis template in word for your use. You can use these templates in any of your projects to showcase the strengths, weaknesses, opportunities and threats of your organization. The first 20 templates are custom made by Demplates for your use and the rest of them are collected from wide variety of sources present over the web. Enjoy the stunning templates and don’t forget to link back to this page.

  1. See Also:40 SWOT Analysis Examples of Real Businesses
  2. See Also: 20 SWOT Analysis Template PPT files

1. Black and White SWOT analysis template

swot template 1

The cross-shaped, black and white template has a futuristic design to indicate the strength, weaknesses, opportunities, and threats in a powerful manner.


2. Blue Green Speech Bubble Design

Blue Green Swot Tempate

For those who want a colorful SWOT template, this one is a good option of with a really soothing combination of colors and beautiful design with nice use of four oval call outs.


3. Prism SWOT Template

The bright colored template has four triangles on four sides and is ideal for businesses.

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4. Office Arrows Swot Template

Composed with vertical arrow lists in subtle colors, the template is a beautiful blend of sophistication and a modern outlook.

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download5. Purple Blue Swot Template

Created out of Smart Art’s vertical chevron list, the template is apt for its sleek design and appearance.

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6. Pie based Template

An excellent use of cycle matrix has led to the creation of this stunning template with cool colors.

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7. Arrows & Boxes – Bold Template

A grid matrix has been used to create this template with a clean design and apt color combinations.

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8. Plain Boxes – Swot Template

A powerful template with basic blocks of red, green, purple and blue is stunning to use.

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9. Squares in Prism – Template

The template has a basic matrix to indicate all the four components of a swot analysis clearly.

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10. Shades Swot Template

This is a simple layout with four blocks of different colors closely placed to each other.

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11. Colored Leaves Template

The flower shaped template has an absolutely clean design with some really contrasting colors like orange and blue.

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12. Circle with Blocks – Swot Template

This one is nice template to check out and download for free.

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download13. 3D SWOT Template

Clean and interesting is what we can say all about this cool template with a bright color scheme in center.

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download14. Keyboard Template 

The template is a nice one with a splash of bright colors in the middle and subtle colors around.

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15. Pipeline Template

A unique template with an interesting color scheme is what makes this template stands out apart from a crowd.

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16. Colored Bricks Template

With four cubes of some warm and cool colors, the template is an outstanding one for presenting the swot analysis.

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17. Speech Bubbles SWOT Template

Rectangular callouts and a circle in the middle make this template a nice one in appearance.

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18. Letter Drags SWOT Template

A visually refreshing template for swot analysis in a style is what we can say all about the template.

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19. Business Faces SWOT Template

Ideal for businesses engaged in art and design, the custom template is an interesting blend of creativity and practicality.

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20. Circle with blocks template

A very clean template with wise use of ample white space and clearly defined shapes makes the template a definite pick.

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21. Microsoft Word SWOT Analysis Template

This template comes with color combination of green, blue and grey and has been already downloaded by over thousands of users.

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22. Download SWOT template in MS word

The template offers precise information on what needs to be filled in each box of a SWOT analysis template. The template itself is a rather simple one here.

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23. Blank SWOT Analysis Template

The template with a subtle color scheme comes in ready to use format and offers the much needed clarity on information to be filled in a SWOT analysis template.

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24. Blank SWOT Analysis Template-2

This is another blank template without any color scheme. If you looking at plain and neat template without any color this is the one suitable for you.

free swot template 22download25. Honeycomb Style Template

For the purpose of displaying external and internal factors, four honeycombs are used to display each of the factors of SWOT in the below template.

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26. Distinctive SWOT Analysis Template

With generous doses of blue, the template is truly a distinct one and also has a PDF version to download along with a word format for easy use.



27. Dostoc SWOT Analysis Template

Grid shaped, the template is more useful for those who have confusion regarding the content need to be filled in a SWOT analysis.

swot analysis template 27moreinfo28. Business Plan SWOT Analysis Template

The template is awesome for those who are going to start a business or are keen to flourish it by having all the components of a SWOT analysis well defined.

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moreinfo29. Office SWOT Analysis Template

Offered by Microsoft, the template is in excel, but can be easily copy pasted in a word file and a minor adjustment in column width can enable you to input your own text in word without any difficulty.

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30. SWOT Analysis PPT Template

This simple power point template can be easily copy pasted into a word document for a use. The text can be inserted by using a text box in all the four components. Don’t forget to fill the text box with the same color as used in the template.

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31. Blue Cool SWOT Analysis Template

Like as before, this blue cool template is in power-point but can be inserted into a word file easily by a simple copy-paste. Insert text boxes to input your content at relevant places and don’t forget to fill the boxes with blue, accent1, 80 % color to get the perfect look.

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32. Entrepreneur SWOT Analysis Template

The clean template is a deviation from a word template, but can be available for free. A pdf to word conversion software can be used to make it apt for use in a word document.

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33. Useful SWOT Analysis Template

SWOT analysis can also be used to compare your strength and weaknesses with that of your competitors and no other template proves more useful in doing the same. Don’t forget to select the template and copying it in a word file followed by adjustment of columns sizes for a quick use.

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34. SWOT Analysis Template In Excel

Provided by International Arbitrage Group, the template is quite a different one and has been downloaded successfully by over 50,000 users already.

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35. Library SWOT Analysis Template

If you are searching for a simple template for library professionals, this template can be an ideal pick. This is more helpful for its content rather than its simple design that is easy to create using a two column table in word.

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36. Simple SWOT Analysis

The template can be saved as an image file and can be inserted into a word file easily. Text can be input by creating a text box in the relevant boxes.

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37. SWOT Analysis Template for Macintosh and Windows

Available on a white background, the template can be easily incorporated into your word document as an image and factors can be added by including text boxes.

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38. People Pod SWOT Analysis Template

Although, the template is much more into giving out a framework of presenting a SWOT analysis in a word document, the template can be extremely helpful for any new company.

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39. Clean SWOT Template In PDF

The template although in pdf format is beneficial for those who are looking for appropriate content to figure out the things, they need to put in the SWOT analysis template.

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40. Grey & White SWOT Analysis Template

Since, it is not possible to save it as an image file, a print screen can be taken to use in a doc file as a refreshing template for SWOT analysis.

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Lastly, we hope that we became successful in our endeavor to consolidate the best SWOT analysis templates from different sources to offer you a template that exactly fulfills your exact needs. Each of the templates featured above is either high on its content quotient or just perfect for a pleasing visual appeal.

Learn more about SWOT analysis and how you can use these swot templates below:

SWOT Analysis

A SWOT analysis, alternatively called SWOT Matrix, is a method utilized for structure planning that highlights and evaluates strengths, weaknesses, opportunities and threats.  Typically a SWOT analysis is used for projects or in business ventures; however, it can be used and added to products, places, industries and people. A SWOT analysis specifies the key objectives of a business venture or project and allows a project manager to identify certain factors that are either favorable or unfavorable. In the end, these factors are key in the determination of the feasibility of a project. When making a SWOT analysis, the following needs to be understood in order to be able to classify each factor accordingly.

What is SWOT?

As previously mentioned, SWOT stands for strengths, weaknesses, opportunities and threats. In order to accurately determine what factors go under each category, one must first understand exactly what each one entrails.

  • Strengths: These are the characteristics of a business project or venture that give it an advantage over others. A project manager or entrepreneur must first understand why his or her project is more advantageous than other.
  • Weaknesses: Similar to strengths, a business owner must be able to identify the factors that hold his or her project at a disadvantage when compared to other ventures. The characteristics are one of the most important aspects of creating a successful SWOT analysis and are usually the determining factors of feasibility and moving forward.
  • Opportunities: Once the main advantages and disadvantages of a venture are identified, a business owner must identify certain opportunities that will jumpstart his or her venture. These factors will serve to exploit and highlight the advantages to obtain the best possible outcome with proper execution.
  • Threats: Finally, the elements surrounding the venture that could potentially cause trouble for a business or project must be carefully identified so as to avoid surprises in the future while executing.

Identifying SWOTs is one of the most important things a business owner should do, because it provides an expedited stepping stone to achieving the objective efficiency and with a correct and sound approach. First, a decision maker should identify whether or not the objective is attainable in the first place. If it is not, then there is no point of a SWOT analysis for that certain objective and the business owner must move on to other objectives and determine whether or not it is attainable. Once a desired objective is determined to be feasible, the SWOT analysis can begin; however, the steps must be repeated until a feasible objective is selected.

There are many questions that need to be asked by people who are using SWOT analysis. In addition, there are even more questions that need to be answered by the same users. The questions that a decision make should ask should be structured and selected based on the idea that they generate meaningful insight for each of the four categories. It is not enough to simply ask: “What are the strengths of my venture?” In fact, the correct questions that need to be asked for that specific category are along the lines of profitability, ease of execution, operation, etc. This turns the analysis into a very useful one and allows decision makers to uncover potential competitive advantages they were not aware of.

Effective SWOT Analysis

In order to make the best use of a SWOT analysis, one must first come to terms with what work it entails. Sure, a paper and a pen work when brainstorming; however, in order to use the SWOT Analysis technique effectively, a decision maker must be aware of the tools that are at his or her disposal.

A SWOT diagram can be made in various shapes and size, but regardless, they all follow the same concept. The key is to list down all the strengths, weaknesses, opportunities and threats in an easy-to-define format and manner. Templates are readily available all over the web for decision makers who do not have time to sit and create one from scratch. Regardless of the method chosen for the SWOT diagram, the method of data entry is the key factor to obtaining and a good SWOT Analysis.

The first step is to add data to the diagram. This diagram, usually called a SWOT Matrix, needs to be filled in by strengths and weaknesses first. It is a simple 2 by 2 matrix that lists strengths and weaknesses in the first rows and opportunities and threats in the bottom row. This makes it easy to associate strengths with opportunities to further increase advantage. Likewise, weaknesses and threats can also be associated in order to assess the negative and disadvantageous potential impacts on your venture.

When adding strengths and weaknesses, one must always keep in mind that they are internal factors that are generally easy to identify. Factors can vary significantly depending on the purpose of the business venture and consequent SWOT analysis. For example, in a business environment, the strengths and weaknesses can be identified by classifying the following:

  • Operation: How efficient is the software being utilized? Is it cost-effective? Does it provide an efficient reporting solution?
  • Finances: How much of an investment do you want to make? Is the capital expenditure sufficient for the purposes of the business venture? What is the forecasted profit? How does workforce size affect that?
  • Human Resources: How many people do you need to hire? Skill level? Geographical distribution? What is the ideal aggregate wage for the venture’s purposes?
  • Distribution: Do you require sales partners? Is distribution going to be focused solely on local, regional or international areas?

This is just an example of the few strengths and weaknesses that can be identified and may differ from venture to venture. There can be many more areas that can be included.

Now, the hard part comes when adding external factors that are responsible for potential opportunities and threats. Unfortunately, this is not as straightforward and may include macroeconomic matters, legislation, sociocultural aspects, etc. The selection and identification of those factors depends on the venture’s personal characteristics and need to be identified by the decision maker as he or she sees fit and based on experience.

Limitations of SWOT Analysis

Like most things in the world, nothing can claim absolute perfection. As useful as a SWOT analysis may be, it does have a few limitations and disadvantages that can further complicate the decision-making process.

A SWOT analysis may trick the decision maker into thinking that he or she are simply filling out a form with content that is based on completion. This couldn’t be farther from the truth. If that is the case, then the decision make will completely disregard the critical thinking aspect of the SWOT analysis and will neglect some important factors that are vital to the success, or may contribute to the downfall, of his or her business venture.

In addition, the format of the SWOT analysis present the findings in a list-form that are not critical or objective. There is no room for prioritization, which further adds to the fact that some strong weaknesses may appear to be balanced with identified strengths. If that is the case, then, on paper, the business venture may seem attractive; however, it reality, the disadvantages may greatly outweigh the advantages.

A decision maker may be quick to eliminate a characteristic or entry in the SWOT analysis. It is important to remember that the individual factors that need to be maintained are the ones that generated value and result in the positive generation of strategies. A factor that does not generate important strategies needs to be identified and eliminated immediately.

How to use SWOT in Strategy Formation?

Finally, the main purpose of actually undertaking a SWOT analysis is strategy formation. It can be a highly effective method that aids in building an organizational or personals strategy. A strategy-oriented analysis needs to follow the right steps:

  • Identify internal and external factors
  • Select and evaluate the most important factors
  • Identify relationships between internal and external factors

These steps, coupled with the right selection and identification of unbiased and sound factors by a decision maker will yield a near-perfect SWOT Analysis that can aid a business owner in making decisions regarding a multitude of scenarios.

An example of this is the relationship that exists between strengths and opportunities. A good relationship can mean that the venture is in good condition and an aggressive strategy can be used. On the other hand, when there is a stronger relationship between weaknesses and threats, the aggressive strategy must be swapped with a damage-limitation strategy, or defensive one, in order to correctly access the feasibility of the venture moving forward.

In the end, SWOT can be used to cater to multiple scenarios and can be very useful when preparing for an interview or coming up with a new business venture idea. It is even useful for current business owners who want to decide the path to take with regards to their company. There are many tools out there that enable complete control over your SWOT Analysis such as software and diagramming applications that offer cloud services so that you can always have your ideas with you on the move.

Well, you know about SWOT analysis and how to use it for your purpose efficiently. You must now understand the need for SWOT analysis and who all will handle this.

It can be part of the following events

  • Project Management
  • Organizational Change
  • Market Analysis
  • Individual Development
  • Business Planning

Swot analysis Artowrk

SWOT Analysis Template For Student

Ok, not necessarily you must use the SWOT in the scenario mentioned above. It can be used in any place that requires strategic planning and hence reaches a goal. For instance, you want your students to perform well in the exam. So the goal is scoring marks, and with that, as an object, you can carry out SWOT analysis. This is called a Student SWOT Analysis. You can use the Student SWOT Analysis Template for achieving the same.

Swot analysis Data

SWOT Analysis Template For Employees

Let us deep dive to understand the employee SWOT analysis. Yes, a student SWOT may be simple, but the employee analysis will efficiently happen SWOT combines with PEST analysis. Do not panic to read the word PEST. As in here, the abbreviation PEST stands for Political, Economical, Social and Technical Factors that will play a role to make the SWOT more efficient.

Such a broader analysis will help a business that is large with more significant scope. Both the external and internal factors decide the performance of employees, and hence the business growth will happen accordingly.

Based on the SWOT and PEST company can decide about employing a specific individual on the job. From this, it is evident that SWOT template will be looked at by people across several areas of work. Therefore pay attention to the SWOT template you require and pick the best one. The first thing you do is to list the strength, weakness, opportunity, and threat. A 2×2 matrix is necessary with four columns and 2 for internal factors and remaining two for external factors.

Swot analysis Data Document

Use any SWOT templates in PPT, Excel, or Word.  You can quickly download to your PC. Simple right? Indeed it is. You can personalize per your need and use them.

For full simplicity use Word template. PPT template can help your analysis look great as a presentation. Excel will you add more sheets and make a note of several incidents to help build a better study.

Now, coming back to the topic we were discussing, about the External and Internal Factors influencing the SWOT Analysis. You can understand them at every stage of the analysis namely the Strength, Weakness, Opportunity, and Threat.

Swot Analysis Database

SW: Both are internal factors, and in the business milieu, you may consider the following in this section.

  • Systems
  • Processes
  • Human Resources
  • Financial Resources
  • Facilities
  • Equipment

Also, you can think of the leadership, reputation, certification, and business culture as other elements that will internally influence in analyzing the strength and the weakness of the business and the employees.

In simple words, look at the characteristics that offer the business a benefit or a drawback in the achieving the desired outcome.

Swot analysis Document

OT: This naturally becomes the external factor, and they could be anyone or any of the following that affects the business growth and decision, etc.

  • The Economic Climate
  • Suppliers
  • Political And Environmental Issues
  • Outside Funding
  • Market Trends
  • Customer Demographics

Now, you must understand that the internal factor not all but few are within your control. But external elements do not have any power, and you need to manage the situation as and when it comes. Also, do proper planning to avoid any last minute. The habit of analyzing on a regular basis will provide an avenue to know the opportunity, and you can plan for better growth in the business.

Swot Analysis Documents

Finally, analyzing should not stop there, and you need to create a strategy to achieve your goal.  Therefore need for SWOT becomes very important. You must understand the influencing factors to set them right and plan to meet the target. Irrespective of the scenario for which SWOT is used you must devise an approach and plan steps to proceed further.

Swot Analysis Format

Competitor SWOT Analysis Template

So far we have been discussing the SWOT within the company, for the employee, entrepreneur and more. In this section, you have an exciting topic. Yes, you guessed it right. A competitor SWOT analysis will allow you to analyze the SWOT of your competitor. This means that compare the business opportunity among the competition. Here you can use a spreadsheet format instead of a matrix template. The spreadsheet will let you make a detailed analysis. Find the strength and weakness of the competition. It is equally important to know your opponent’s strength and your business weakness to do a proper investigation. Also, use this template to understand the threat in the market like inflation to plan and at the same time tap the opportunity to elevate your business to next level.


Swot analysis Formats

Strategy Template – SWOT Analysis

This SWOT analysis strategy template is designed in a different form, and it has few sections added to strategize the SWOT analysis. When you look at it, you can understand that it makes a connection with the external and internal factors and also addresses few elements. This structure will help to strategize things better. Mainly if you go for a spreadsheet format, then you will get great help and strategize quite simple.

Swot analysis Layout

Puzzle Template For SWOT Analysis

Fixing puzzle in pieces to get into shape needs a lot of attention. Same happens with the puzzle template in SWOT analysis. You need to make wise fixing by aligning available opportunity with the strength. Also, you can do away with the threat with the advantage. The puzzle template in PPT model will let you gather information and put them into the pages. It can also give way to present them neatly. Use this template to carry out SWOT analysis with your marketing team or to analyze the external market. You can use this to evaluate operation, plan a new project or for any other team SWOT purposes. In summary, this template will allow you to do a detailed analysis.

Swot Analysis Sample

Diamond Template and SWOT Analysis

This is almost similar to the 2×2 matrix but in a diamond shape. There will be four sections, and you can divide the SWOT in each section. The colorful representation will let this model look great, and it makes a unique template design. External and internal factors will be covered parallel that allows checking and making changes quickly.

Swot Analysis Sample Work

SWOT Analysis Template For Career Change

Ok, when this topic comes in you will understand that it is a personal SWOT template and you must make some plans based on the SWOT to make a shift in your career. Find your professional strength, team spirit, and also your weaknesses. Check for the opportunity in the market and the possible threat as well. Chance can be a market trend, networking channels like social media, etc. The threat can be your competitors and availability of more skills in the market etc. When you study these things thoroughly, then it can make your job search easy.

Business Planning Template Based on SWOT Analysis

This template is contradictory to the previous one and set of people and not individual use it. The people with one interest brainstorm and do with this template. Yes, to plan a business one must analyze several situations. Money, market position, a recent trend, technology, resources, and ideas. So use this template and categorize the four factors to launch a new business, service, or product.

Swot Analysis Samples

Healthcare SWOT Analysis Template

Another new angle to SWOT analysis is using it for the healthcare business. Running a healthcare company is not an easy task. You directly deal with life and thus design it in the right way. Analyze market potential, latest changes, people health, medicine availability, price, etc. to give the best in your business. Even though you run a business, health industry must consider service on top of everything else as it needs to take care of the health of the people.


You will come across templates not only in the name of SWOT but also in the name SLOT. Yes, W replaced with L and Weakness is called Liability or Limitations.

How does the change in the name from weakness to limitations or liability to make your SW/LOT analysis efficient? Yes, when you say weakness your critical thinking ability becomes limited. Even better you can make your SWOT analysis by changing limitation to LEADERSHIP based on the situation you use them. The positive word will allow you to think deeply and get a solution to the issue quickly.

Use SLOT Analysis Template To Convert Your Weakness Also To Strength.

Swot Analysis Template

Octagon Way of SWOT Analysis

When you’re bored with a square shape, then analyze an OCTAGON SWOT analysis template. Download the template and edit it by writing the SWOT Purpose in the Center and then fill the four Octagons and perform your analysis

When To Use SWOT

Ok, you have loads of SWOT analysis template, and now you can use them based on your need. Just for your clarification get inspired from this section to understand the best time to use the SWOT analysis template.


Swot Analysis Template Word

Top 10 Places Where SWOT Analysis Helps Using Which You Can Increase the Potential 10x

  1. When you explore chances for any new initiative.
  2. To decide on implementing a strategy for any new policy.
  3. Identify the areas that require a change in a processor
  4. At the time of redirecting and refining energy soon after project commences.
  5. Organization SWOT will include in places to highlight opportunity, find obstacles, and solutions. Helps in deciding business operation and to streamline
  6. Can identify the high-performance KRA that needs improvement.
  7. Capitalize on the strength of the business.
  8. Paves the way for improving and eliminating the weaknesses in the businesses.
  9. Team knowledge can be collectively increased.
  10. Quickly removes the blind spots and those small spots can damage the business in a big way when not attended on-time.

Remember not to use SWOT often and for all purposes. As such an active self-analyzing tool when goes wrong will backfire. Therefore exercise caution to use it at the right time and get benefitted.

Swot Analysis Template Words

Swot Analysis Templates

Swot analysis Text

Detailed Steps To Create Word SWOT Analysis Template

This section can help you to know the right method to design your SWOT diagram. It is agreed that you have no time to create templates and also feel free to use the templates given here for free. But to edit these templates and personalize you must know how they were built. Hence I will walk you through the process. Word is the self-designed tool to make templates, but always it is easy to create templates with word and does this SWOT template. Follow these steps and construct your SWOT analysis template to feel great.

Benefits of using word template for SWOT are it is editable, and you can change font, color, and bullet point.

Swot analysis Texts

Swot analysis Word

Ten Step Word Document SWOT Analysis Template

  1. Click Windows to open a new word document.
  2. Click File à Save As and Save it with a name.
  3. Then insert a text box using the INSERT TAB option.
  4. You can also draw text box or use existing shaped boxes.
  5. Create any required shape with freehand text box drawing tool.
  6. Once done a right click on the box and format it with color.
  7. Copy the box you just completed and paste them the number of times you want.
  8. Now you can drag them one at a time and align in the respective places.
  9. Then click the box, and you will now be able to type content into So write the heading as Strength, Weakness, Opportunity, and Threat on each table.
  10. Inside every box write the points with bullets. Give a title to the template finally and save it.

Share it via email or print it for a hard copy. It is simple, and you can make many templates like this at the cost of your time. Therefore use these SWOT analysis templates for free and analyze as many SWOT’S you require to become successful in business and life.

Swot Analysis Words

Happy Self Analyzing!

Join the conversation! 5 Comments

  1. […] examples of SWOT analysis will give you a kick-start to analyze your business while our free SWOT analysis templates can help you get going without any […]

  2. […] See Also: 40 Free SWOT Analysis Templates In Word […]

  3. Thank you for making it easy for me. Much appreciated.

  4. Tremendously thought out! Ahhhhhhh…

  5. Frist of all, Thank you very much for sharing your knowledge.

    I would like to ask the name of author or authors for I nominate as a reference in my research.

    Best Regards,

    Artur Freitas


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